![]() Several other major retailers are launching their own tests with Cooler Screens, including Kroger, CVS, GetGo convenience stores and Chevron petrol stations.īut there is an additional problem for the screens. Walgreens began testing the screens in 2018 and has since expanded the pilot to a couple thousand locations nationwide. "The digital cooler screens at Walgreens made me watch an ad before it allowed me to know which door held the frozen pizzas," said someone on Twitter. "Who on God's green earth thought this was a good idea?" "Why would Walgreens do this?" one befuddled shopper who encountered the screens posted on TikTok. However, it ignored the fact that most customers who just want to peek into the freezer and grab their ice cream they don’t want to be bothered by adverts. The stores thought, this is cool it will give us an additional revenue stream and will look really modern. This isn’t going to happen over night but change can already be seen.The screens, which were developed by the startup Cooler Screens, use a system of motion sensors and cameras to display what's inside the doors - as well as product information, prices, deals and, most appealing to brands, paid advertisements. This work needs more major industry players-like Walgreens-to start committing to better business practices. ![]() The other challenge will be more fundamental: getting companies to work together to win back customers’ trust. Cooler Screens has done this by committing to a Privacy Pledge on each door, to help consumers understand what’s going on. One major challenge the privacy-protecting tech movement faces will be making sure consumers are aware of the changes be made. By proactively weaving privacy safeguards into every aspect of their operations, this new generation of advertising will deliver streamlined digital experiences without compromising personal information and win back customer trust in the process. And they’re more than happy to prove it, putting their money where their mouth is.įor an advertising industry that’s addicted to personal data, Cooler Screens’ model represents a responsible, privacy-protecting way forward. They believe people will shun technology that doesn’t serve them well. This is exactly why the company has taken the direction it has.Ĭooler Screens believes that as consumers tire of their every move being monetized, identity-blind business models will become more common. This couldn’t be truer than with a Cooler Screen, which is completely unavoidable. With each step, the propaganda has acquired a more direct line to the end consumer, making it much harder to avoid. Propaganda has moved from a poster on a wall to ads between TV episodes to notifications on your phone. Privacy-Protecting Tech Just Got CoolerĬustomers today expect their every move to be tracked and monetized-and they’re tired of it. They’re so confident, in fact, that they’ve even committed to a Consumer Privacy Pledge, which will be posted on each door for consumers that might be interested-or concerned-about what’s being collected after interacting with the screen because they have nothing to hide. A demo of what the Consumer Privacy Pledge will look like Cooler ScreensĬooler Screens will be the first company to work within these principles with such a cutting-edge concept and they’re not scared about succeeding.
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